Innovation at Posten Norge


Established in 1647, Posten Norge is in 2019 a Nordic postal and logistics group developing and delivering integrated solutions in postal services, communications, and logistics, with the Nordic region as its home market.

It consists of two brands: Posten, which is aimed at the consumer market in Norway; and Bring, which targets the corporate market in the Nordic region.

This project describes why and how executives at Posten Norge AS, also known as Norway Post, introduced a new approach to digital innovation called the Helix Model. The new approach changed decision rights and introduced a test-and-learn approach for developing digital offerings to customers and employees. Although still in its early stages of adoption at the end of the 2010s, Norway Post had already realized enough benefits from the new approach to invest in its adoption even more aggressively.